https://www.lydiagamache.com/collette daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/cd8d6f7f-a428-4946-9a7b-dce5e558e74d/Collette+laptop+mockup.png https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/2d84aa64-9156-4b86-8a3d-a3ec02da5616/Booking+engine+user+flow+%281%29.png Collette - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/ed52488f-1548-4ba5-9980-976b13ee1593/Collette+Design+System.png Collette - Establish a Design System Create a consistent design system that is used on the website and in print material Collaborated with developers and graphic designers to create a scalable typography system using rem units, also providing px equivalents for print and wireframe design. Created a design library in Adobe XD that housed our components used in the redesign Audit the current icon system and remove any inconsistent or redundant assets from the website https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/443c61a8-9ca2-4e92-a222-cc02295e7a27/Homepage+redesign+before+and+after.png Collette - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lydiagamache.com/about daily 0.75 2024-05-17 https://www.lydiagamache.com/willow daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/656d348d-61f2-4ffe-a97c-b2b2225aa8e4/Willow.png https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/32d99e2e-06ed-4700-b870-ce7d4602f2b0/Affinity+map.png Willow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/dc879b26-8d8e-40f8-bea1-fc69947a2fc1/Group+6+%281%29.png Willow - Clarifying Types of Financial Coaches Upon realizing the need for additional clarity regarding the available coaching types on our platform, we aimed to address this by developing a comparison grid. This grid aimed to succinctly explain the benefits provided by each coaching type, facilitating informed decision-making for users. https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/757868f5-7a00-45fc-bae3-65d0054a7188/Frame+1+%281%29.png Willow - Iterations The first variation presented challenges due to UI implementation complexities. The second variation proved challenging as it comprised too many steps, making it difficult to digest. In the third iteration, we adjusted the step cadence to ensure attainability before launch. However, we encountered an issue with insufficient variety in both users and journeys. We moved forward with the forth variant that showed sufficient examples for initial launch https://www.lydiagamache.com/waterrower daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/2238d41d-e7fa-4f6b-9102-b0adb004f164/MOCKUP_Phones.png https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/5c1933ba-6e46-45af-a0b8-372b5a1bca16/Group+1.png WaterRower - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/84b1ecbf-1d23-4959-8d92-85cd15cdbc4c/journeytocompare.png WaterRower - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/1b017bb0-1e4f-4bb0-89b8-be600f187ffb/IMG_7734.JPG WaterRower - Sketch and Paper Prototype As our user base was predominantly using mobile devices I wanted to create a design that was focused on small screens. I started with a mobile paper prototype and sketched out my ideas that prioritized user pain points. https://www.lydiagamache.com/home daily 1.0 2026-04-01 https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/cd8d6f7f-a428-4946-9a7b-dce5e558e74d/Collette+laptop+mockup.png https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/2238d41d-e7fa-4f6b-9102-b0adb004f164/MOCKUP_Phones.png https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/3ddbd8ca-5f72-4c75-85a1-bb8b303d66fc/Willow.png