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    <loc>https://www.lydiagamache.com/about</loc>
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    <loc>https://www.lydiagamache.com/willow</loc>
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    <lastmod>2026-04-22</lastmod>
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      <image:title>Willow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Willow - Clarifying Types of Financial Coaches</image:title>
      <image:caption>Upon realizing the need for additional clarity regarding the available coaching types on our platform, we aimed to address this by developing a comparison grid. This grid aimed to succinctly explain the benefits provided by each coaching type, facilitating informed decision-making for users.</image:caption>
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      <image:title>Willow - Iterations</image:title>
      <image:caption>The first variation presented challenges due to UI implementation complexities. The second variation proved challenging as it comprised too many steps, making it difficult to digest. In the third iteration, we adjusted the step cadence to ensure attainability before launch. However, we encountered an issue with insufficient variety in both users and journeys. We moved forward with the forth variant that showed sufficient examples for initial launch</image:caption>
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    <loc>https://www.lydiagamache.com/waterrower</loc>
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    <lastmod>2026-04-22</lastmod>
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      <image:title>WaterRower - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66018debf4422804492c8898/84b1ecbf-1d23-4959-8d92-85cd15cdbc4c/journeytocompare.png</image:loc>
      <image:title>WaterRower - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>WaterRower - Sketch and Paper Prototype</image:title>
      <image:caption>As our user base was predominantly using mobile devices I wanted to create a design that was focused on small screens. I started with a mobile paper prototype and sketched out my ideas that prioritized user pain points.</image:caption>
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    <loc>https://www.lydiagamache.com/work</loc>
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    <priority>1.0</priority>
    <lastmod>2026-04-22</lastmod>
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  <url>
    <loc>https://www.lydiagamache.com/contact</loc>
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    <lastmod>2026-04-22</lastmod>
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